AMDEA CEO Paul Hide was quoted in a recent online news story published by the i national newspaper.

The piece, which appeared this month, ahead of AMDEA’s Parliamentary Reception, (May 24) at which it called on the Government to encourage consumers to use energy efficient home appliances, focused on how microwave ovens could have an important role to play in net zero homes and easing the cost of living crisis.

At a time when families are cash-strapped and time-stretched, the microwave is due a renaissance, suggested the article.

Speaking to Serina Sandhu, senior reporter at the i, Mr Hide said: “Microwave ovens have been a staple of UK kitchens for more than 40 years. Particularly with the current focus on energy bills, UK consumers hold these energy efficient and versatile cooking appliances in high regard, purchasing some three million every year. These appliances are not only capable of cooking nutritious and tasty meals, they can save you money too.”

The AMDEA-organised event called on the Government to support households in becoming net zero through making smarter choices about all their kitchen appliances, not just microwaves.

Jennipher Marshall-Jenkinson, chair of the UK Microwave Technologies Association, told the i: “I can honestly say to you that microwaves are the safest, the most convenient, the most nutritious and energy efficient way to cook food in this 21st century,” adding that she hopes to give everybody “peace of mind” about using microwaves to cook meals.

She added: “There is no need to have saucepans anymore but getting people to move away from their habits of a lifetime is very difficult.”

To read the article, click here.