Paul Hide, CEO of AMDEA, has been honoured with a top industry award.
He scooped the Contribution To The Industry accolade at this year’s Innovative Electrical Retailing (IER) Awards ceremony, which was held at the Park Plaza London Riverbank hotel (June 16).
The award was presented to Mr Hide by AMDEA Chair and Beko UK MD, Teresa Arbuckle, and Retra CEO Howard Saycell.
Mr Hide, who has been in his role at AMDEA for three and a half years, previously worked as Director of Marketing and Membership at techUK and, before that, for consumer electronics brands, including Sharp and Sony.
In his time at AMDEA, he can lay claim to a host of achievements. He has overseen a growth in membership, and spearheaded improved engagement with both Westminster and Whitehall, channel partners, the media, academic communities and conferences, while also enhancing research activity and charity work.
Under his leadership, AMDEA launched the award-winning and ground-breaking Know Watt’s What campaign, aimed at educating and empowering consumers to make properly-informed decisions about energy-efficient appliances.
On receiving the award, Mr Hide said: “I am so grateful to have been given this honour. It means a great deal to me. Appliances are vital to everyone in helping them go about their daily lives and I take huge pride in representing the industry through the auspices of AMDEA.
“We’ve achieved a lot in the last few years at AMDEA but we’re not going to be resting on our laurels – we’ve plenty more excellent work in the pipeline.”
Teresa Arbuckle, Chair of AMDEA, commented: “Paul has had a distinguished career in the consumer electronics and home appliance industries, ensuring that British customers and consumers receive the highest quality products and services over the years.”
She added: “I am most thankful to Paul for his strong leadership in taking over as CEO of AMDEA in 2019. He has not only strengthened the leadership team at AMDEA, but also worked on consumer campaigns which promote the benefits of domestic appliances, winning a trade PR award for Know Watt’s What last year, in addition to supporting the Register My Appliance campaign, which is now in its eighth year.
“He has strengthened relations with APPLiA, while improving government and retailer collaborations, as evidenced with last month’s Houses of Parliament event on sustainability. We wish Paul continued success in delivering achievements for AMDEA many years into the future.”
Pictured (left to right): IER Awards host and comedian Mark Watson; Teresa Arbuckle, AMDEA Chair and Beko UK MD; Paul Hide, CEO, AMDEA, and Howard Saycell, CEO of Retra.