Know Watt’s What, the innovative consumer-focused campaign from the Association of Manufacturers of Domestic Appliances (AMDEA), has scooped a second prestigious award.

The campaign, which has been running since 2022 won the accolade in the Best Awareness Campaign or Advancement of a Cause category at the Association of Excellence Awards held at a prestigious London event.

The judges highlighted the campaign’s comprehensive approach, innovative content, adaptability, impressive reach and engagement across multiple stakeholders.

Commenting on the bronze award, they said: “The campaign’s strength lies in its evidence-based strategy, adaptability to changing consumer needs, and effective policy influence…Its multi-faceted approach and measurable impact underscore its effectiveness in advancing the cause of sustainable appliance use.”

AMDEA CEO Paul Hide added: “Know Watt’s What is the archetype of a well-designed campaign. It tackles a great issue of our age – sustainability – but in a way which is both truly helpful to appliance users and highly relevant for policy makers and retailers. By using imagination, accurate targeting and good execution, it has made its mark and is helping to shift the dial for consumers.”

The campaign offers consumers simple ways to save money by better using the tech installed in their appliances. It gives information about how tech helps save money as well as minimising environmental effects, such as reducing water usage and emissions. It also provides advice on how to obtain effective repairs and spares while also offering tips on buying more efficient appliances. The campaign has also included highly-attended public affairs events and helpful materials for the retail trade.

Know Watt’s What previously won the top prize of Campaign of the Year at the 2023 Trade Association Awards.