The Association of Manufacturers of Domestic Appliances (AMDEA) is delighted to announce that Combined Independents (Holdings) Ltd (trading as Euronics in the UK) has joined the association. The move brings CIH / Euronics exclusive own appliance ranges, Sensis and Schönhaus, into the membership community and further strengthens the relationship between AMDEA and key retailers.
CIH / Euronics is a major buying group for independent electrical retailers in the UK, representing hundreds of stores and providing a route to market for exclusive and curated appliance brands. The Sensis and Schönhaus ranges have been launched as CIH / Euronics owned brands, with Sensis delivering practical, design-led and value-focused appliances, whilst Schönhaus makes an art out of everyday living with premium, quality appliances that are beautifully at home. These additions complement AMDEA’s growing portfolio of member brands and the Association’s mission of promoting excellence in the home appliance sector.
“AMDEA represents Excellence in Home Appliances, and welcoming CIH / Euronics into our membership is an important step in ensuring that independent retail channels and the brands they develop have a seat at the table,” said AMDEA CEO Stefan Hay. “CIH / Euronics’ Sensis and Schönhaus brands are well thought-through additions to the market, they bring value, further consumer choice and manufacturing partnerships with existing AMDEA members that align with our priorities of quality, sustainability and consumer protection. We look forward to working together on compliance, maintaining industry standards, skills and circular-economy initiatives that benefit consumers and businesses across the UK.”
CIH Managing Director Harry Kyriacou added: “CIH / Euronics is proud to join the AMDEA membership. It is an example of the advantages received by Independent Retailers who join the Euronics network. We provide our retailers with benefits that typically only large retailers would enjoy. Our relationship with AMDEA will help us serve our agents through valuable market data, access to expert guidance on regulations, and being part of a community that helps influence industry standards. This membership allows retailers to stay informed about technical and policy matters, receive support for promoting sustainable and efficient appliances, and connect with manufacturers and other stakeholders”.