Recycle Your Electricals’ pink, purrrsuasive mascot, HypnoCat, has arrived on TV.
He has one mission – to hypnotise the nation into recycling its electricals.
As the face of the Recycle Your Electricals campaign, HypnoCat has already appeared on radio, billboards, social media and within the local community. But now he has evolved into a fully animated, singing-and-dancing national TV star, demonstrating his moves and vocal abilities to a track that’s based on a hypnotic, catchy trance beat.
The new advert (see below) debuted on March 22 across national TV (ITV family and multiple Sky channels), supported by radio (Absolute and Heart), a podcast and social media (Facebook, Instagram, YouTube and NextDoor).
With (hopefully) the entire nation singing along to “recycle your electricals”, this is a great opportunity to raise awareness that anything with a plug, battery or cable can be recycled, and encourage people to take action.
Recycle Your Electricals provides resources to help educate local communities and students, residents, customers, employees and networks on how and where to recycle their electricals.
- Social media toolkits with general recycling messaging.
- Videos on how electrical recycling works, how to delete your data, and clips of HypnoCat.
- School activity packs and an assembly presentation.
For more information, click here or check out the various social media platforms below: