This policy (together with our website terms and conditions of use and any other documents referred to on it) sets out the basis on which any personal data we may collect from you, or that you provide to us, will be processed by us. Please read the information carefully so that you understand our views and practices regarding your personal data and how we will treat it.

We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy policy.

We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with the changes. This policy is effective from 01 October 2014

What we may collect

We may collect the following information from you when you send us feedback, contact us for any reason, complete an online form, enter a competition or promotion sponsored by us or when you report a problem with our website:

•Name and job title including the name of the organisation for which you work;

•Contact information including email address;

•Demographic information such as postcode;

•Other information relevant to offers etc., and

•If you contact us, we may keep a record of that correspondence.

What we do not collect

Data entered when you use the Register My Appliance portal to register your domestic appliance. The information you submit is provided direct to the manufacturer of your appliance and is covered by the manufacturer’s own data protection or privacy policy, which you will find on their website. Please read that carefully.

What we do with the information we gather

The main reason for AMDEA collecting information from you is for one of the following:

•To respond to you with any queries that you may have;

•For internal record keeping;

•To provide you with information that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes;

•To enable us to contact you in relation to any competitions you may have entered through our website.

Keeping your data secure

We are committed to ensuring that your information is secure. In order to prevent unauthorised access we have put in place suitable physical and managerial procedures to safeguard and secure the information we collect online.

Whilst we use all reasonable efforts to safeguard your personal information, you acknowledge that use of the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal information which is transferred from you or to you via the internet.

Links to other websites

Our website may from time to time contain links to other websites of interest. In particular, the Register My Appliance portal provided on our website links to manufacturers’ own websites to enable you to give them details of appliances you own.  Once you have used these links to leave our website, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such websites and such websites are not governed by this privacy policy. You should exercise caution and look at the privacy policy applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee of £10 will be payable to meet our costs in providing details of the information we hold about you. If you would like a copy of the information held on you please write to us at our address set out below.

If you believe that any information we are holding on you is incorrect or incomplete, please write to us as soon as possible at the address set out below. We will promptly correct any information found to be incorrect.

Contact Details

Questions, comments, and requests regarding this privacy policy are welcomed and should be addressed to AMDEA and sent to us at Rapier House, 40-46 Lambs Conduit Street, London WC1N 3NW.


The Association of Manufacturers of Domestic Appliances - Rapier House, 40-46 Lambs Conduit Street, London WC1N 3NW, United Kingdom.
Registered in England, Company no. 1465823
Tel: +44 (0)20 7405 0666 | Email: