The Association of Manufacturers of Domestic Appliances, the UK trade association for appliance manufacturers. Welcome to AMDEA Learn More

Welcome to the website of AMDEA, the Association of Manufacturers of Domestic Appliances, the UK trade association for the manufacturers of small and large domestic appliances

AMDEA is the UK trade association for the manufacturers of small and large domestic appliances. It represents over 80% of the appliance industry. Members are all manufacturers, importers of household appliances and include most of the UK’s top selling brands of major white goods. These include large and small kitchen appliances, heating, water heating, floor care, waste disposal and ventilation equipment.

VISION

Our purpose is to represent our members’ interests.

We aim to make the UK a great place for our members to do business, helping to ensure that the full benefit of the products and technology in which our members invest is understood by their customers.

We want people to appreciate how appliances enhance their lives.

We are the ‘Go To’ organisation for all Domestic Appliance matters.

MISSION

Helping our members grow.

Promoting awareness of how consumers’ lives can be improved through the use of the latest technology.

Leading on the development of regulations and standards that can support innovation and a circular economy while protecting consumers from harm and excessive costs.

Enabling the development of industry networks, bringing stakeholders together, across industry, government and supporting bodies to deliver exceptional products and service.

VALUES

AMDEA is Relevant, Credible and Influential.

We deliver a strong Value Proposition for all our members, irrespective of their size, or product category.

We are a trusted source of information and opinion on all aspects of our sector.

We are active in the development of the safety, performance and environmental standards that ensure the continuing evolution of modern domestic appliances in a circular economy.

  • Find Out More

  • Explore more of the AMDEA services & products, updates and policies.

Campaigns

Campaigns

AMDEA is reminding households to register new and old appliances on registermyappliance.org.uk, where they can easily log details for nearly 60 brands and ensure a safer home.

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New energy labels 2021

New energy labels 2021

If you’re shopping for a new appliance, you’ll find some have got new style labels with a simple A to G rating. These labels which classify and explain the energy efficiency of the model, will help you decide which product is best for your needs.

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Policy

Policy

AMDEA works on proposed Government regulations affecting the appliance industry to ensure that they are proportionate and effective...

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Our Products

Our Products

Providing sufficient clean water is one of the fundaments of life and we are very conscious of our role in conserving clean water....

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Our Products

Want to understand more about how AMDEA can support your business? Get in touch to arrange for a conversation.

LATEST NEWS

Microwave oven

03 May

Which? experts bust some myths around microwaves

Consumer watchdog Which? has published an article on its website that clears up several popular misconceptions that exist around microwave ovens. ...

03 May

AMDEA appoints Rob Gosling as Head of Technical, Regulation and Standards

Rob Gosling has been appointed as AMDEA’s Head of Technical, Regulation and Standards, which is a newly-created role in the organisation. ...

02 May

Fashion designer Zandra Rhodes has electricals recycling ‘in the bag’

Zero-waste campaigner and fashion designer Dame Zandra Rhodes has created a Recycle Your Electricals tote bag with proceeds from sales going ...