Welcome to the website of AMDEA, the Association of Manufacturers of Domestic Appliances, the UK trade association for the manufacturers of small and large domestic appliances
AMDEA is the UK trade association for the manufacturers of small and large domestic appliances. It represents over 80% of the appliance industry. Members are all manufacturers, importers of household appliances and include most of the UK’s top selling brands of major white goods. These include large and small kitchen appliances, heating, water heating, floor care, waste disposal and ventilation equipment.
VISION
Our purpose is to represent our members’ interests.
We aim to make the UK a great place for our members to do business, helping to ensure that the full benefit of the products and technology in which our members invest is understood by their customers.
We want people to appreciate how appliances enhance their lives.
We are the ‘Go To’ organisation for all Domestic Appliance matters.
MISSION
Helping our members grow.
Promoting awareness of how consumers’ lives can be improved through the use of the latest technology.
Leading on the development of regulations and standards that can support innovation and a circular economy while protecting consumers from harm and excessive costs.
Enabling the development of industry networks, bringing stakeholders together, across industry, government and supporting bodies to deliver exceptional products and service.
VALUES
AMDEA is Relevant, Credible and Influential.
We deliver a strong Value Proposition for all our members, irrespective of their size, or product category.
We are a trusted source of information and opinion on all aspects of our sector.
We are active in the development of the safety, performance and environmental standards that ensure the continuing evolution of modern domestic appliances in a circular economy.
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Find Out More
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Explore more of the AMDEA services & products, updates and policies.
REGISTER NOW
AMDEA is reminding households to register new and old appliances on registermyappliance.org.uk, where they can easily log details for 60 brands and ensure a safer home.
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Sustainability
This Sustainability section explains to householders the environmental considerations that lie behind each phase in the life cycle of their essential appliances. It aims to help understanding of their potential contribution to the 1.5C climate target and the net-zero home.
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Know Watt's What
The Know Watt's What campaign brings together expert advice to householders on how to purchase, use and maintain appliances, to reduce energy bills.
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Roadmap to sustainability
Supporting the transition to net-zero and the UK’s sustainability goals, the Trade of appliances across borders, and safeguarding customers.
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Want to understand more about how AMDEA can support your business? Get in touch to arrange for a conversation.
LATEST NEWS
15 Nov
AMDEA’s Know Watt’s What campaign wins again
Know Watt’s What, the innovative consumer-focused campaign from the Association of Manufacturers of Domestic Appliances (AMDEA), has scooped a second prestigious ...
08 Oct
Recycling our forgotten cables could help tackle impending copper shortage
New research from Recycle Your Electricals reveals that the UK’s 1.3 billion unused or binned electricals, including 627m cables, could hold the answer ...
29 Jul
Small changes make a big splash in savings on home water and energy bills
Many households could cut their water use by nearly a quarter (24%), plus slash the corresponding cost from their heating bills, ...