Welcome to the website of AMDEA , the Association of Manufacturers of Domestic Appliances, the UK trade association for the manufacturers of small and large domestic appliances

AMDEA is the UK trade association for the manufacturers of small and large domestic appliances. It represents over 80% of the appliance industry. Members are all manufacturers, importers of household appliances and include most of the UK’s top selling brands of major white goods. These include large and small kitchen appliances, heating, water heating, floor care, waste disposal and ventilation equipment.

VISION

Our purpose is to represent our members’ interests.

We aim to make the UK a great place for our members to do business, helping to ensure that the full benefit of the products and technology in which our members invest is understood by their customers.

We want people to appreciate how appliances enhance their lives.

We are the ‘Go To’ organisation for all Domestic Appliance matters.

MISSION

Helping our members grow.

Promoting awareness of how consumers’ lives can be improved through the use of the latest technology.

Leading on the development of regulations and standards that can support innovation and a circular economy while protecting consumers from harm and excessive costs.

Enabling the development of industry networks, bringing stakeholders together, across industry, government and supporting bodies to deliver exceptional products and service.

VALUES

AMDEA is Relevant, Credible and Influential.

We deliver a strong Value Proposition for all our members, irrespective of their size, or product category.

We are a trusted source of information and opinion on all aspects of our sector.

We are active in the development of the safety, performance and environmental standards that ensure the continuing evolution of modern domestic appliances in a circular economy.

  • Find Out More

  • Explore more of the AMDEA services & products, updates and policies.

Covid-19 Information

Covid-19 Information

With the Government announcement of the third lockdown for England, starting January 5th, the majority of retail businesses will yet again have to close their doors.

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Policy

Policy

AMDEA works on proposed Government regulations affecting the appliance industry to ensure that they are proportionate and effective...

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Register my Appliance

Register my Appliance

Taking just a few minutes to register your fridges, freezers, washing machines, dryers and cooking appliances ensures that manufacturers can contact you if a safety repair is ever needed.

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Our Products

Our Products

Providing sufficient clean water is one of the fundaments of life and we are very conscious of our role in conserving clean water....

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Our Products

Want to understand more about how AMDEA can support your business? Get in touch to arrange for a conversation.

LATEST NEWS

25 Feb

AMDEA takes part in APPG meeting on microplastics

AMDEA was invited to participate in the All-Party Parliamentary Group’s meeting on microplastics. Specifically microfibres that are discharged to the water ...

17 Feb

AMDEA welcomes Matchstick Men Group

Matchstick Men Group has joined AMDEA. The company works with a number of household appliance brands, including Russell Hobbs, George Foreman, ...

15 Feb

All change at AMDEA – new team and digital comms strategy announced

AMDEA has announced changes to its team. In December last year, the organisation bid farewell to Sian Lewis, external communications and ...